Virtual Intimacy Research Paper Example | Topics and Well Written Essays - 1500 words

Virtual Intimacy - Research Paper Example The history of virtual intimacy can also be traced in older times. It was in practice with the help of letters (pen friendships) and telephones (telephonic friendships: a bit newer trend than pen friendship). These practices were not so much common and were only revolving around a certain group of people usually with literary taste. It was a practice of patience so young generation was rarely found indulged in such relationships (Psy.D.). During the age of technology, people who were dreaded of loneliness found a way out to get rid of anxiety and stressful individualist life. They started finding happiness in their desktops. Virtual intimacy and distant cyber oriented relationships no doubt have introduced us with a number of social and communal melodies with incurable side effects. Youth has abundantly distracted in the way of finding their glee in their computers. Cyber crimes were augmented significantly during the age of virtual intimacy (Halder et al 32). These crimes include ha cking, personal information theft, online passwords theft, credit cards theft and fake identity show off. Levels of virtual intimacy are several including general friendships, love relationship and sexual relationships using web cameras and audio applications. Lack of trust and fake identity representation has destroyed the entire beauty of social networking. People are usually representing their identity in false grounds to timely enjoy with others (Gizmodo). Apart from social networking sites, internet media has introduced online dating services where individuals can find their dating partners to exhale their desperate feelings of affections. Since Maslow has identified social and affection need of human being, it has now justified because people cannot survive in individualist cultures (Halder et al 34). When the debate of real versus virtual relationships comes into being, it can easily be justified that level of trust is vulnerable in actual and physical relations in today†™s technological age. In the scenario of uncertain physical intimate relations, it is really hard to trust upon unseen people on internet in order to plunge in to a relationship. In some cases, people reach to marriages but such marriages are not long terms due to abundantly spoken lies (Kiesbye 21). People are lean to plunge in to virtual relations because they do not feel any sort of binding or accountability. They can utilize their leisure in better way. It also offers diversity to people. If a person joins an international dating forum, he or she can get a very diverse choice of people. For example, females in western countries are more interested in Asian men and men in Asian countries like to have a white lady. This collision in choices stimulates them to have a platform to get connected with people of their desire. Many people are fond of travelling and networking, for this purpose they remain connected with many people of their interest areas who can provide them help when needed (Panteli 101). A very broadly observed phenomenon is curse of foreign nationality in men of less developed countries. They get contacts with foreign woman who can support them to come abroad for better earnings. However this is observed lesser. Nowadays people are interested in short term relationships without any sense of accountability and responsibility. Which is why they either virtually intimated with others or they look for shorter term need fulfillment

Discussion Board 6 Assignment Example | Topics and Well Written Essays - 250 words - 1

Discussion Board 6 - Assignment Example NASA was blamed for creating a cover up story as well as creating complex aircrafts and recognizing the risk without taking necessary precautions while BP did not get much blame for remaining true to the disaster’s outcome even though they ignored the risks behind their oil drilling project. (47). The oil industry spends most money on researching for safe drilling operation while ignoring the possible outcome of a disaster spillage (Meredith & Mantel, 2012). For instance, BP spends approximately 29 million dollars in a span of 3years on the research of safe drilling methods. Robert Wine, the company’s spokesman admitted that the company does not invest on oil spill cleanup researches but support the non-governmental ‘oil spill response organizations’. (48). Million dollar firms have public relation departments whose primary purpose is to respond to emergencies. For instance, the NASA took much of the blame from the Gulf oil spill due to its reaction to the disaster (Meredith & Mantel, 2012). In this case, multibillion dollar firm have public relation departments whose role is to respond to emergencies thus preventing the companies from incurring losses when responding to disaster. (49). The NASA and FMEA have both similarities and differences in there in their approach to risk. Both the NASA and FMEA have ways of protecting the might fail. They also have ways of estimating the likelihood of a fail (Meredith & Mantel, 2012). Both firms have ways of estimating the likelihood of failure occurrences and severity of the mission. However the FMEA has devised possible ways of protecting the might fail while NASA has not gone to such

The benefits of dark chocolate

The benefits of dark chocolate DARK CHOCOLATE IS IT BEEFICIAL TO ONES MIND AND BODY OR NOT? The early 15th century saw the creation of something divine, something heavenly and something delicious; Chocolate. Though the cocoa beans from which chocolate is prepared were discovered around 2000 years ago, the manufacturing of dark chocolate began in the 15th century by the Mayan tribes. According to the article, â€Å"Chocolate-a health food?†(2008) there was a popular belief among these tribes that â€Å"there was a God simply because there was chocolate† (n.a, 2008). The tree that yields the cocoa bean, an important ingredient in the manufacturing of dark chocolate was called â€Å"Theobroma† (n.a, 2008) which means ‘Food for Gods. Fielmuseum.org (2007) says that chocolate was more than just delicious food to the Mayan tribes; it was a devout and societal way of life. Nowadays many people associate dark chocolate with having adverse affects on one. However, contrary to popular belief, intake of dark chocolate (at least 65 percent cocoa) may actually have some benefits to ones mind and body. Chocolate, especially dark chocolate has been found to help reduce risk of heart diseases. The article â€Å"Chocolate-a health food† (2008) published in â€Å"Optimum Wellness†, a journal states the results of a study that was published in the 2005 issue of the American Journal of Clinical Nutrition. The study concluded that dark chocolate does indeed decrease blood pressure (n.a, 2008, p.32). On chocolate-for-health.com, Dean Ornish, who is the founder and president of the non-profit Preventive Medicine Research Institute in Sausalito, California states a study that was published in the Journal of the American Medical Association in 2003. He says that Researchers at the University of Cologne studied the effects of dark chocolate on men and women recently diagnosed with mild high blood pressure. Half of the patients were given 100 grams each of dark chocolate and the other half were given 100 grams of white chocolate. At the end of the experiment, those who consumed d ark chocolate saw an average of five point decrease in their systolic and a two point decrease in their diastolic blood pressure. The decrease in blood pressure was explained to be due to the increase in the production of nitric oxide by intake of dark chocolate. Due to the nitric dioxide produced, the blood vessels dilated and increased blood flow thus causing a decrease in blood pressure (Ornish, n.d.). Another article, â€Å"Chocolates Health Benefits-Trick or Treat?† (2007) published in the â€Å"Tufts University Health and Nutrition Letter† quotes another study published in the 2007 issue of Journal of the American Medical Association. The lead author of this study, Dr. Dirk Taubert says that they conducted research at the University Hospital of Cologne in Germany on 24 hypertensive women and 20 hypertensive men, their age ranging from 56 to 73. They were each given 30 calories of dark or white chocolate for eighteen weeks and at the end they concluded that the on es who consumed dark chocolate had at least a two to three point decrease in their blood pressures. Taubert and his colleagues concluded that â€Å" on a population basis, it has been estimated that a 3-mm HG reduction in systolic BP would reduce the relative risk of stroke mortality by 8%, of coronary artery disease mortality by 5%, and of all-cause mortality by 4%† (n.a., 2007, p.5). Dr. Taubert also states that the most fascinating discovery was that â€Å"simple commercial dark chocolate was as effective at lowering blood pressure as much more comprehensive dietary modifications†(n.a.,2007.p.5). The article states that the results from this study were the same as those from the â€Å"Dietary Approaches to Stop Hypertension diet plan† (n.a, 2007, p.5). Moreover, the article â€Å"Chocolate as Medicine?†(Dermody, 2008, p.65) that appeared in The Readers Digest stated a similar study conducted also at the University of Hospital, Cologne, Germany, 44 peop le with borderline or mild hypertension were given 30 calories a day of dark or white chocolate. After their regular health checkups and four months of consuming dark or white chocolate every day, the patients who consumed dark chocolate had their hypertension levels reduced from eighty six percent to sixty eight percent. It is common knowledge that hypertension causes an increase in blood pressure hence increasing the risk of heart diseases. Therefore it can be concluded that a little indulgence for pleasure may not harm one but actually benefit ones body. Dark chocolate is also known to benefit the body by increasing glucose tolerance level. This means that consuming dark chocolate will increase insulin sensitivity and thus reduce risk of diabetes. There are two types of diabetes, type 1 being the one where the body is unable to make insulin and type 2 being the bodys incapability to deal with sugar. Though hard to believe, as chocolate is mixed with sugar and therefore is a sweet food, it is in fact true that dark chocolate can help you reduce the risk of diabetes, especially if it is hereditary. The article â€Å"Nutrition and Disease: Blood Pressure Is Reduced and Insulin Sensitivity Increased in Glucose-Intolerant, Hypertensive Subjects after 15 Days of Consuming High-Polyphenol Dark Chocolate† (2008) was published in the Journal of Nutrition. The authors of this article, Davide Grassi, Giovambattista Desideri, Stefano Necozione, Cristina Lippi, Raffaele Casale, Giuliana Properzi, Jeffrey B. Blumberg and Claudio Ferri are a ll researchers at theDepartment of Internal Medicine and Public Health, University of LAquila, Italy except Jeffrey B. Blumberg who is a researcher at the Antioxidants Research Laboratory, Jean Mayer USDA Human Nutrition Research Center on Aging, Tufts University, Boston. The main idea for their research was to see how flavanol rich dark chocolate (FRDC) affected insulin sensitivity. Flavanol is considered to be an antioxidant and have anti-inflammatory properties (Lotito, 2002). The researchers conducted a study on 19 hypertensive patients, 11 males and 8 females. They gave 100 grams of flavanol free white chocolate at first to these 19 patients and then switched them to the other treatment, that is flavanol rich dark chocolate. The blood pressure and glucose tolerance level was checked at various times, before and after the intake of either type of chocolate. At the end of this test they concluded that â€Å"FRDC ameliorated insulin sensitivity† (Grassi et al., 2008). This study proves that dark chocolate does indeed have a positive effect on ones body. Furthermore a study from the 2005 issue of Journal of Medical Association states in the article â€Å"Chocolate-A Health Food?† (2008) that researchers studied the effects of chocolate in healthy people and concluded that Dark†¦chocolate helps decrease blood pressure and improve insulin sensitivity in healthy persons†(n.a. 2008, p.32). According to the studies above, dark chocolate, especially flavanol rich dark chocolate does increase glucose tolerance levels which help reduce the risk of diabetes. Another point why chocolate is beneficial to one is that it has a very high number of antioxidant properties than many other food substances. Anti oxidants protect ones body from oxidative stress i.e. slows down the oxidation process which is harmful to ones body as it reacts with cholesterol causing health related problems (Gorman, 2006). According to allchocolate.com, a serving of dark chocolate contains more antioxidants than a serving of blueberries or cranberries (n.a, n.d). Jeffrey B. Blumberg is the director of the Antioxidants Research Laboratory at the Tufts Jean Mayer USDA Human Nutrition Research Center on Aging and according to the article â€Å"Chocolates health benefits-trick or treat† (2007) Blumbergs main area of research concerning chocolate is antioxidants. Blumberg suggests that â€Å"dark chocolate is rich in pro-antho cyanides, that are potent anti-oxidants† (2007, p.4). In addition to pro-antho cyanides, chocolate has many more chemicals that act a s antioxidants. Flavonoids, for instance are natural anti-oxidants and cocoa beans and dark chocolate are rich in flavonoid (Raloff, 2000, p.188).   Chris Zdeb, writing in the National Post, says in his article â€Å"Chocoholics, Rejoice!† (2007), that there have been many studies that have found that chocolates contain a very high amount of flavanol. These are compounds that â€Å"reduce the stickiness of the platelets, cells that play an important role in blood clotting† (Zdeb, 2007). Zdeb also states that chocolate contains Polyphenol, another type of antioxidants. These antioxidants are much similar to those found in fruits such as blueberries, vegetables such as spinach and other food substances such as green tea etc. but chocolate has a much higher amount of these antioxidants in it. Zdeb suggests that Polyphenol help eliminate the free radicals in the body that cause cardiovascular diseases, cancer and â€Å"premature aging† (Zdeb, 2007). Moreover, Blum berg states that â€Å"in one Italian study†¦ [they] saw a significant decline in (‘bad) cholesterol†(as cited in â€Å"Chocolates health benefits-trick or treat† , 2007, p.4) after intake of dark chocolate. This shows that dark chocolate does indeed help the body by its high antioxidant properties.   In another Spanish study, Blumberg observed that cocoa, the main ingredient for the production of chocolate was found to increase antioxidant levels in ones body (n.a, 2007, p.4). All in all, dark chocolates antioxidant properties are very beneficial to ones body and chocolate is abundant in them. It has also been found that dark chocolate helps ease pain and relive stress. David Derbyshire writes in his article â€Å"How a Chunk of Chocolate Can Melt Away Your Pain† (2009) that studies have shown that chocolate acts as a natural painkiller, as according to researchers, anything done or eaten for pleasure acts as a natural painkiller. Derbyshire states a study done on rats by Dr Peggy Mason, of Chicago University. She found that the experimental rats were not that bothered by pain when eating a chocolate chip. She says that â€Å"Its a strong, strong effect, but its not about hunger or appetite† (as cited in Derbyshire, 2009). She explained that when you have food in front of you, you will never stop eating and according to past studies conducted, eating eases pain. In the experiment, the rats were given chocolate, sugar water, or plain water and a light bulb was placed beneath their cages. The rats way of reacting to the heat was lifting their paw of the floor. The researchers saw that the rats eating chocolate or drinking plain water were much slower in lifting their paws. This shows that when eating or drinking, people are more relaxed and sugar has nothing to do with it. The rats were then given a bitter drink, â€Å"quinine† that is quite distasteful. The result was that the rats â€Å"reacted to the heat as quickly as when they are not eating† (Derbyshire, 2009). This concludes that only while you are eating or drinking something you find pleasurable will it act as a natural painkiller and there is nothing more pleasurable than chocolate, or so many people think.   Though the experiment was done on animal, the researchers believe the effect is the same in humans.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Furthermore, Derbyshire provides another study that explains how chocolate helps relieve stress. Scientists at the University of Cincinnati in USA conducted an experiment in 2005. They found that sugary foods â€Å"cut the level of the potentially harmful hormone glucocorticoid† (Derbyshire, 2009). This is a hormone that is produced by the brain when under pressure. Their research on rats showed that when they had sugary food, their brains produced lower levels of glucocorticoid when they were put under stressful situations. This is a perfect example of how chocolate can help relieve stress. People will only feel stress free when relaxed and chocolate gives one that effect. This is quite true as there are several bioactive compounds in chocolate that increase vigilance, a sense of well being and make one less sensitive to pain.   For example chocolate is rich in carbohydrates which increases the rate at which Tryptophan, an essential amino acid, enters the brain. Tryptophan lessens anxiety by producing the neurotransmitter serotonin (Carter, 2008). This brings us to the conclusion that dark chocolate indeed has the properties to ease physical as well as emotional pain. Another reason why chocolate is so good for one is that it not only relaxes people, it also helps elevates their mood and also acts as an anti-depressant. Dana Small is a cognitive neuroscientist. In the article â€Å"No more†¦please! Popular Science† (2002) Gunja Sinha gives the details of a small experiment Small carried out on nine chocolate lovers. She connected these volunteers to MRI machines and gave them chocolate while she measured their blood flow to the brain. She saw that the area of the â€Å"brain associated with mood was active† (Sinha, 2009, p42) while they ate and enjoyed their chocolates. This increase in blood flow to a certain region related to mood shows how chocolate can affect ones mood. Chris Zdeb states in his article â€Å"Chocoholics, Rejoice!† (2007) that chocolate does indeed have chemicals that elevate ones mood. The chemicals â€Å"phenethylamine and anandamide [found in chocolate]†¦ activate receptors in the brain that cause feelings of excitement and well-being† (Zdeb, 2007). Dark chocolate is the best way to lift ones spirits and mood.   It is also much more delicious than any anti-depressant pills. â€Å"Chocolate a personality thing† (Morton, 2008) reports the findings from â€Å"Black Dog institute†. One of the institutes Professors, Professor Gordon Parker suggests that†Chocolate may settle emotional dysregulation in those who are personality prone to†¦depressive reactions†. (as cited in Morton, 2008). He also proposes that chocolate appears to have a calming effect on emotional reactions. Fifteen percent of the population had emotional problems and â€Å"chocolate appeared to have a calming effect† (Morton, 2008) on them, says Professor Parker. This proves that dark chocolate not only acts as an antidepressant, it also enhances our psychological well being. On the other hand there are a lot of common misconceptions associated with chocolate. One being that one of the main reasons for acne is chocolate. However, that is not true as acne is not caused by chocolate or any other food substance for that matter. Acne is the result of the buildup of dead skin cells within the pore according to the Acne Resource center online (n.d.). Our skins produce a type of oil called sebum and it is this oil that together with the bacteria cause acne. The resource center states that none of these factors are triggered by anything we eat. Chocolate is wrongly blamed. Another common belief among the world is that chocolate causes tooth decay. Parents tend to keep their children away from chocolate solely for this reason without realizing what they are depriving their children of. Lack of proper care of ones teeth is what causes tooth decay. Even if one eats vegetables and dont take care of his/her teeth, it will cause cavities. In fact chocolate is much better for teeth than fluoride, the chemical commonly found in toothpastes. Chocolate contains a chemical called Tannins. These are a type of flavanol and according to Chris Zdebs article â€Å"Chocoholics, Rejoice!† (2007) these chemicals help prevent cavities. The article â€Å"Chocolates Health Benefits-Trick or Treat?† (2007) provides information about a study done by Dr. Arman Sadeghpour who is a researcher at the Tulane University. He did the study with researchers from the University of New Orleans and Louisiana Universitys School of Dentistry. They compared the cocoa extract f rom chocolate to fluoride and concluded that dark chocolate is much better for the teeth as it contains a chemical theobromine. It is â€Å"water-soluble, crystalline bitter powder†¦ [and] an alkaloid of the cacao plant†(n.a, 2007, p.4). This team of researchers found that this chemical is much effective in hardening the tooth enamel than fluoride. At the end of this research Dr. Sadeghpour concluded that any food substance containing theobromine is good for dental health. One might think that dark chocolate contains sugar, which outweighs the beneficial properties of chocolate by far. However, by dark chocolate it is meant that it contains at least sixty five percent of cocoa which has most of the properties that help prevent cavities. Sixty five percent outweighs the sugar amount by a lot and if proper care is taken of ones teeth, one does not have anything to worry about. Dark chocolate might not be the cause of cavities or tooth decay but in fact might be much benefi cial to ones teeth.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dark chocolate, as all other food substances does have some flaws but the positive effects outweigh them by far. Dark chocolate can help one reduce and prevent cardiovascular diseases and diabetes and can also protect ones body from oxidative stress and even relieve one from mental stress. It uplifts ones spirits and also eases physical pain. However, one has to remember that too much of a good thing can be bad so one should never over indulge. On the other hand even a small bite of dark chocolate regularly might do wonders for one.

Portrayal of Latinos in Film Essay -- Movies Films Latino spanish Essa

From the late 1800's to the 1960's, Puerto Ricans began to rise to recognition as a dominating influence, creating chaos in American society. This comment is based on the immigration of Puerto Ricans to America, and the problems it caused. Most of it began in the 1980's, when a great influx of Puerto Ricans flooded urban American cities in large numbers, creating chaos in the White House. This immigration happened to coincide with the downfall of inner cities as well as the youth, who began to show delinquent behavior paralleled by the decline in the inner city's stable structure. A general social decay was in the works, and a distressed Ronald Reagan staged one of the most endurable campaign stops against Carter in front of the run-down, burned down city of the Bronx. To compensate for the unknown disorder of American cities at this point in time, Reagan and many others assumed that the rise of the ghetto of Hispanic immigrants was synonomous with the deterioration of our cities. So it became Hollywood's task to create false images that linked society's decline ...

Electric cars vs The Gas Oil line Cars Essay

In the next ten years what the average American drives will be very different than today. Electric cars may phase out gasoline (Gasoline is also known as petrol) in the next couple of decade. Electric cars produce no tailpipe emissions and are much cheaper to fill up than the more common gasoline vehicles. Switching to electric cars will have more benefits than drawbacks in comparison to other fuels such as petrol and diesel. In order to switch to electric cars America’s electric capacity will have to increase. In the next few years electric cars will also have new upgrades to increase practicality, range and longevity which may convince people to switch. The only major concerns in the market today is an electric car’s driving range and the number of charging stations available across the nation. These problems are likely to be solved within the next decade. Although some Americans do not want to buy a fully electric vehicle yet there are many benefits to owning one. One of the main reasons people are considering them is because the low cost of powering an electric vehicle. â€Å"Drivers struggle with gasoline prices well over four dollars a gallon, and a cumulative 60 billion dollars was spent on gasoline during the past year alone†(CalETC). Electricity ismore cost effective to run than when using gasoline. The equivelent cost of elctricity is a dollar or more per gallon. Electric cars also provide the convenience of powering up at home if one’s work is close enough for the battery to take them there and back. Today’s electric cars have a range of about 100 miles on a single charge. When someone comes home they plug it in and charge it for the next day. Most people do not drive far on day to day basis. â€Å"Most people would be able to benefit from a car they drive to work and charge overnight†(Truett). The average person only goes to work and back and maybe stop at a nearby store before going home. Some auto makers in the future will have solution to the charging issue. â€Å"Some future cars will have an emergency gas engine that kicks in when the battery is low†(Truett). Although these kinds of cars already exist the car will not travel very far on the battery alone which increases the need for the gasoline engine for some current cars. In the future hybrid cars will have an even smaller engine that will be used less  frequently because the car will have a larger capacity battery. Another benefit that electric cars have is more horsepower and torque than petrol cars. The best current electric cars are from Tesla. â€Å"Tesla’s roadster has tons of power, great handling and looks better than a Prius†(White). Tesla cars achieve multiple advantages in the way they are built by putting the battery in the middle of the car increasing its center gravity. Some auto makers might follow in the foot steps of Tesla and implement these improvements in their entry level electric cars. Most automakers will not make them as fast as a Tesla car. â€Å"Automakers invest their engineering talent in more efficient cars and new technologies rather than horsepower wars†(Espejo). Automakers will produce electric vehicles that will be comparably as fast as an average petrol car. However electric motors have many advantages that many consumers would want. In terms of power and running efficiency an electric motor produces its maximum torque and efficiency at any rpm (rotations per minute) rather than any piston engine which must speed up to reach maximum torque and running efficiency. The piston engine design requires a reciprocating piston which must change directions throughout the four stroke engine cycle and must also use engine power to turn a camshaft to open the valves to draw fuel and air into the chamber and also let exhaust out. This makes it much less efficient than an electric motor which only has one turning output shaft and nothing else but a single speed transmission. Electric cars do not waste fuel while idling like a conventional engine design. Having fewer moving parts that need to be serviced periodically electric motors do not need as much maintenance as petrol engines. In America electric cars are in the beginning phase of catching on in the market. While there are some negatives to electric cars such as â€Å"24 percent mention they have concerns about having access to recharging stations†(Mealia). This is the biggest concern among people that are considering switching to electric vehicles. Although some states are starting to put charging stations in cities charging stations are still nowhere as available as gas stations nationwide. One misconception of electric cars is that they have zero emissions. â€Å"They do however have upstream emissions†(Kliesch). These upstream emissions can come from a coal  fired power plant. Depending on where one lives there may be no emissions produced. Only if the electricity generated is from a renewable resource there will be no emissions. Right now, America does not offer the capacity to charge the amount of electric cars needed on a mass scale. â€Å"states are working to get more power statio ns†(Wald). As more states begin putting power stations the demand for electric cars will go up. More power stations will make people consider purchasing an electric car for their next vehicle. Even the government is giving people incentives to switch electric cars. â€Å"Obama’s stated goal of putting 1 million electric cars on the road by 2015†³(Rascoe). While the government provides encouragement and tax deductibles on people with high efficiency vehicles that could encourage a lot of people to consider buying one. This will make owning an electric car much cheaper to own with the added benefit of low cost charging. Until charging stations become more widely available across the nation the electric car market will not take off very quickly. Some of today’s and future improvements will make people want to buy an electric car. Another type of vehicle with an electric motor is a hybrid which uses a electric car system as the main drive train and a small petrol engine to turn a generator to recharge its battery. In the near future the lithium ion batteries that are used to power the car will undergo a major upgrade. â€Å"developers have added ultra capacitors that prevent the battery from peaking in power which improves the life of the battery†(Truett). With the added battery life this will make some electric ecu’s able to have a longer drive range than most petrol ears of today. This improvement also makes the batteries overall lifespan greater too because it puts less stress on the battery. Electric motors will also be useful for big trucks too â€Å"BMW plans to use a 2 mode transmission that can tow and drive efficiently†(Truett). This system will provide the capability of towing large capac ities and when there is not such a heavy load drive with maximum efficiency. While electric cars provide a promising future it will be a few years before they will be more common than petrol cars. As of now petrol cars are more practical than electric cars but they are much more expensive to run which is the greatest selling point of owning an electric car. In conclusion electric cars may phase out petrol cars in America because of how inexpensive the cost of owning and running one is. Many people are ready for the switch but are waiting for their old car to die or are waiting for a higher availability of public charging stations in their area. It would be best to wait a couple of years before buying an electric car so it has been upgraded with longer lasting batteries and high efficiency drive train. In a couple of years there will be more electric cars available so you can choose from more options. Electric charging stations will cost less to operate because there will not be no need to deliver fuel to the pumps it would also be cheaper to produce an electric charging station because there will not be large gasoline reservoirs underground and the charger will not need a complicated system to pump energy into the vehicle. The range issue electric cars currently face will likely be solved soon by more efficient batteries and gear system s. Disclaimer: this document is no way related to the author or be used against them in the form of turnitin.com. Works Cited â€Å"CalETC Posts Report on Electric Cars and Drivers’ Fuel Bills.† Professional Services Close – Up (2012)ProQuest. Web. 17 Jan. 2014. Espejo, Roman. Cars in America. Detroit, Mich: Greenhaven Press, 2010. Print. Truett, Richard. â€Å"I [ybrids 101.† Automotive News. 02 Mar. 2009: 17. eLibrary. Web. 12 Nov. 2013. Kliesch, James. â€Å"WHY ELECTRIC CARS ARE CLEANER.† Mother Earth News Feb 201 I: 58.62.64. ProOuest, Web. 25 Oct. 2013. Mealiea, Wallace. â€Å"Electric Cars? Bring ‘Em on!† Electric Perspectives 37.1 (2012): 12 ProOuest. Web. 23 Oct. 2013. White. B, Joseph., â€Å"lives on the Road: The Surge in Electric Cars.† Wall Street Journal. 16 Dec. 2009: Dl. eLibrary. Web. 12 Nov. 2013. Wald. Matthew L. â€Å"8 States Teaming Up to Support Electric Cars.† New York Times. 25 Oct 2013: p. B. 1. SIRS Issues Researcher. Web. 29 Oct 2013. Rascoe, Ayesha, and Deepa Seetharaman. â€Å"U.S. Still Dedicated to Electric Cars, but Deadline no Longer Important, Energy Secretary Says.† Oakland Tribune]an 31 2013. ProOuest Web. 6 Nov. 2013.

Male and Segmentation Base Essay

Introduction: In this assignment I am going to describe the customer profile for each of the five target groups for product/service and explain how and why these groups are targeted. 1.Product: IPhone 5 Segmentation base: Demographic, Psychographic/ Age, Social class, Target market: Teenagers and Adults Customer profile: Aged mainly between 18+, aimed at both male and female, medium/ high class How/ Why targeted * Product: IPhone 5, mainly used for calling/texting or communicating with others, also used for pictures, music and downloading apps. * Place: T-Mobile, Carphone warehouse, Phones4u, Tesco * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, more people can then find out about it and it will get more popular which means that more people will be buying is. * Price: The price of IPhone 5 is from  £499 –  £529 2.Product: Colgate Toothpaste smiles Segmentation base: Benefit segmentation / needs, safety, esteem Target market: Children Customer profile: Aged mainly between 2-6 years old, aimed at both male and female, How/ Why targeted * Product: Colgate Toothpaste smiles is only used by children aged 4 to 6 as it is not a strong as adult’s toothpaste and it has a mild flavour. * Place: Boots, Superdrug’s, Tesco * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, Adults/ mothers might consider in buying it if they have young children. * Price: The price of Colgate Toothpaste smiles is  £1.32 3.Product: Gucci by flora perfume Segmentation base: Demographical, psychological/ age group, gender, enjoys shopping Target market: Females Customer profile: Aged mainly between 16+, aimed at females. How/ Why  targeted * Product: Flora by Gucci perfume is only used by females as the smell is not as strong as males perfumes. * Place: Superdrug’s, Boots, Pharmacies. * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, Females will be interested in buying the perfume as the brand is very popular. * Price: The price of the perfume can be between  £40 to  £72 4 .Product: Ford Segmentation base: Psychological, Demographical / lifestyle, enjoys shopping, age group, family size, Target market: young adults/ adults Customer profile: Aged aimed at 16 and over, aimed at both males and females. How/ Why targeted * Product: Ford cars are used by young adults and adults 16+ as it is illegal for anyone younger that this to be driving a car. * Place: The cars can be bought from their website, Auto trader * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, people that are interested in buying a new car, can then go and visit one of their stores and buy a car. * Price: There are different prices for every car it can start from  £8,000 –  £20,000 and over. 5.Product: Disney Princess puzzles Segmentation base: Demographic, psychological / activities, interest, hobbies, age group, gender. Target market: female children Customer profile: Aged mainly between 4 – 5 Years old, aimed at females. How/ Why targeted * Product: Disney Princess puzzles is only used by female children aged 4 to 5. * Place: Argos and WHSmith * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, parents and guardians might be interested in buying something for entertainment for their child or for a present. * Price: The price of the puzzles can be different depending on the size, but it will be around  £5 to  £10. Business-to-business market Costco to Corner shops 6.Product: Coca Cola Segmentation base: Geographical; region, area of the country, city Target market: males and females Customer profile: Aged mainly between 10+, aimed at males and females. How/ Why targeted * Product: Coca-Cola * Place: Corner shops could buy stacks of Coca-Cola from Costco as it is cheaper to buy it from there. * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, people are more likely to go to Costco and buy it from there as it will be more cost efficient. * Price: 1 bottle of Coca Cola is  £1.99 at Corner shops, whereas if they go to Costco they will spend less as there will be 8 bottles of 1/2 litre for only  £6.25 Wilkinsfoods to Tesco 7.Product: Eggs Segmentation base: Geographical; region, area of the country, city Target market: males and females Customer profile: any ages, aimed at males and females. How/ Why targeted * Product: Eggs * Place: Tesco * Promotion: This product can be promoted through their website, leaflets and radio. By promoting this product, people will find out about this farm, and Tesco might consider in buying their eggs as they cheap. * Price: It depends on how many eggs the organisation wants; Small, medium, large and very large and come as standard packed into keyes trays (15 dozen outers or 30 dozen outers). Conclusion: In this assignment I have described the customer profile for each of the five target groups for product/service of Tesco’s and Car manufacturer and have explained how and why these groups are targeted.